FIX YOUR AGENCY RELATIONSHIP
Welcome to BFC Ideas
Our practical workshops make the Advertiser/Agency partnership hum.
BFC Ideas
We help you get the best out of your Agency
Working with an agency is uniquely complex. You're dealing with a team that doesn’t work for you, but whose success depends on your clarity and leadership. You’re expected to inspire creativity while maintaining business discipline. And you must judge ideas you didn’t create; with budgets you must defend. It’s no surprise that even experienced marketers struggle.
Our workshops are designed to fill this gap — giving marketers the tools, language, and confidence to get the best from their agency partners.
They can be delivered purely as training, in a more practical setting at the start of a new relationship, or to reset a partnership that is underperforming.
Workshops
"Agency Whispering"
"Agency Whispering"
"Agency Whispering"
A training workshop designed to give the Marketing team the insights, processes, and tools necessary to get the best out of the Ad, Media, or Digital Agency.
"Rules of Engagement"
"Agency Whispering"
"Agency Whispering"
A hands on, practical workshop for the Marketing and Agency teams to kick off the relationship, and to establish productive and efficient work processes.
"Relationship Reset"
"Agency Whispering"
"Relationship Reset"
A carefully moderated workshop that allows the Marketing and Agency teams to repair a frayed relationship, and agree on the corrections that will strengthen the relationship moving forward.
The Facilitator-Vivek Kuchibhotla
Vivek Kuchibhotla has a unique perspective on the Advertising/Agency relationship.
He has worked on both sides, as a Marketer (Unilever, Kellogg & S.C. Johnson) and an Account Management person (Leo Burnett).
He has also worked as an Agency Search Consultant (Think-Catalyst LLC) and as a Trainer (BFC Ideas, ANA) and this has given him an impartial outsider’s view of the relationship.
He has “been there and done that” and this unique blend of experiences allows him
to have an unrivaled understanding of the underlying tensions and dynamics of the Advertiser/Agency marriage.
