Learn how to work with the Agency to produce the best results in the most efficient manner
Brand/Product/Marketing /MarCom/Advertising/Marketing Services Managers
•Typical agency management mistakes
•The importance of a creative vision
•Briefs/Briefings
•Feedback and approvals
•Managing emergencies and conflicts
•The Rules of Engagement document
Set clear ground rules at the start of a new Advertiser/Agency relationship.
Obtain clear alignment and develop efficient processes to ensure a productive relationship and a high-quality end product.
Marketing and Agency Teams that will work on the account
Uncover and address the root causes of the friction in the relationship.
Agree to adjustments and corrections that ensure a productive relationship and a high-quality end product moving forward.
Marketing and Agency Teams that work on the account and are struggling to make the relationship work
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